2017, June, 26

Blue Ocean Shift

The book Blue Ocean Strategy was a global sensation and considered the most influential leadership concept of the new millennium.  Published in 2005, it has sold over 3.6 million copies and has been translated into 44 languages. I had the pleasure of contributing a case study to the book and being one of the core, original team members behind the movement it created. So it’s with great anticipation that I await the publication of the sequel, Blue Ocean Shift.

Expected to be released in September, 2017, Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, by world-renowned professors Chan Kim and Renée Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show how to move beyond competing, inspire people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth.

Reserve your advance copy on Amazon here:
https://www.amazon.com/Blue-Ocean-Shift-Competing-Confidence/dp/0316314048/

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