We know him as an iconic action hero and film star. But what business is Sylvester Stallone really in? The man himself revealed his true profession at the very end of the Netflix documentary ‘Sly’, which chronicles his life.

As the only creator of three separate movie franchises – Rocky, Rambo, Expendables – all positive heroes – Sly says that ultimately, he is in the ‘Hope Business’.

What a great answer. It shows that he understands and cares about the deeper impact of his art, which is foundational to his success. 

Similarly, you should stretch the definition of your business to express a strong connection with core desires and aspirations of your target audience. Just like your favorite Rocky film does.

#silvesterstallone #inspiration #transformation #leadership #entertainment