Strategy is the navigation of an organization with the goal to keep it relevant in a rapidly shifting, unpredictable environment. The engine of strategy in innovation, and the fuel for innovation is creativity. Humor is one of the most important manifestations of creativity. This is the reason that more and more companies are embracing a culture that encourages laughter and fun.
Read about how to incorporate humor into your organization here: https://hbr.org/2014/05/leading-with-humor