Any highly successful and well-received offering that you put on the market transitions from an Infatuation Interval to the Entitlement Period, barring those that create a permanent infatuation.
During the Infatuation Interval, consumers are fixated on the offering’s novelty, seduced by its perceived benefits, and blinded to its potential shortcomings. As the veil of infatuation wears off, consumers gradually take ownership of the offering, that is to say, they will no longer consider themselves privileged but rather fully entitled to it. The perception of ownership passes from provider to consumer.
Consumers feel that they now possess full rights of ownership for the offering.
It is exciting to report that Slingshot has been selected to be the overall theme of this year’s Americas Competitiveness Forum.
This 3-day event will feature over 40 thought-leaders and bring together both business and political leaders. So it’s quite an honor that Slingshot was selected as the event’s overall promotional façade. My role is that of architect and host of the Forum for Partnership of the Americas, which is the opening day of the event. Write me a note and let me know if you plan to attend! You can see details here:
The ability to overstep taken-for-granted boundaries is a deeply empowering process for all spheres of life. And it often leads to deceptively simple solutions. I have a great example for you from China.
The story centers around the chronic, worldwide challenge of caring for the elderly. What to do with family members who no longer have the ability to care for themselves? A trailblazing, young, Chinese entrepreneur has just the idea: Take your grandmother with you to your work.
I am pleased to share the news that my good friend and spiritual pioneer Rob Bell, is one of five ‘Life Trailblazers’ joining Oprah on her much anticipated ‘The Life You Want’ tour.
"I want us all to fulfill our greatest potential. To find our calling and summon the courage to live it," Oprah Winfrey says.
In my book ‘Slingshot‘ I talk about the English soccer club Manchester United and how they transformed into an all-encompassing lifestyle brand. Along the way they revolutionized the global sport, became the world’s most valuable sports team, and amassed an astounding 700 Billion+ fans worldwide. They are deeply in the business of keeping their fans infatuated.