In the wake of the opening presentation I gave at the December ReForum Conference in Moscow, the Russian Harvard Business Review published an interview with me just before the year’s end.
I am very pleased to announce the launch of The Slingshot Awards - the world's first crowd-sourced awards for social transformation. The awards represent a new approach to drive social advancement, has the involvement of a prominent group of global thought-leaders, and is already generating strong media & corporate partnership interest.
A key tenet of the Slingshot Framework is to embrace the Innovation Shortcut: Combining traditionally separate, seemingly incongruous components to create exciting, new value propositions. Here is an entertaining example.
You may know this story as it is from 2009. But it is an evergreen classic, an entertaining cautionary tale of what can happen when a company does not care about causing pain points to its customers, and worse yet, when it does not handle its aftermath properly. Enjoy the story, and heed its message well!