Most companies face a very uncomfortable strategic dilemma: Stick to what you’re good at or jump into something completely new. In this short video, I address how The Slingshot Framework enables you to bypass this trade-off and pursue 3 levels of ‘blue waters’ simultaneously:
In February, Calvin Klein unveiled its alluring Fall 2017 collection during NYC Fashion Week, once again affirming its status as a pioneer of the fashion community.
Looking beyond the core utility of your product or service will lead you to discover all kinds of new ways to serve your customers, potentially taking you into completely new market spaces. This is the lesson we can learn from a bag of chips.
I am pleased to be giving the opening keynote presentation at the upcoming PMI Congress in Rome, Italy on May 1st.
In a Forbes Magazine article, Steve Denning wrote: “In strategic thinking, we have learned that there is no such thing as a mature industry: there is only an industry to which imagination has yet to be applied.” How very true. And I have just the example to prove it.