2017, August, 14

What if DONALD TRUMP was YOUR customer?

Political views aside, one thing very noticeable about Donald Trump is that he always seems angry.  He is not one for easy smiles, let alone laughs. Instead, he sports a permanent frown, ready with a sharp critique at any moment.

Read more: What if DONALD TRUMP was YOUR customer?
2017, July, 31

Re-Imagining the Drive-Thru experience

Did you know that the overwhelming share of the business that quick service restaurants generate is drive-thru (approx. 80%)? Yet there are numerous pain points throughout the drive-thru customer experience.  McDonald’s is therefore exploring a whole new approach.

Read more: Re-Imagining the Drive-Thru experience
2017, July, 24

Nugget of wisdom from Sapiens

In his book ‘Sapiens’, historian Yuval Noah Harari presents a thought-provoking exploration of our species and its evolution through a combination of biological and cultural perspectives.  One of the observations he makes along the way resonates strongly with a key Slingshot premise.

Read more: Nugget of wisdom from Sapiens
2017, July, 17

Disruption on the horizon: Universal Basic Income

A radical new concept is taking root among the elite of Silicon Valley.  It is reminiscent of the famous Dire Straits song of 1985: Money for Nothing.

Read more: Disruption on the horizon: Universal Basic Income
2017, July, 10

Turning Customers into Fans

If you want to capture and retain the attention of your customers, you need to establish an emotional bond with them.  Your mission therefore should be to turn customers into fans. To do this, you must go well beyond simply satisfying them, and aim to do one or more of the following:

Read more: Turning Customers into Fans


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