Political views aside, one thing very noticeable about Donald Trump is that he always seems angry. He is not one for easy smiles, let alone laughs. Instead, he sports a permanent frown, ready with a sharp critique at any moment.
Did you know that the overwhelming share of the business that quick service restaurants generate is drive-thru (approx. 80%)? Yet there are numerous pain points throughout the drive-thru customer experience. McDonald’s is therefore exploring a whole new approach.
In his book ‘Sapiens’, historian Yuval Noah Harari presents a thought-provoking exploration of our species and its evolution through a combination of biological and cultural perspectives. One of the observations he makes along the way resonates strongly with a key Slingshot premise.
A radical new concept is taking root among the elite of Silicon Valley. It is reminiscent of the famous Dire Straits song of 1985: Money for Nothing.
If you want to capture and retain the attention of your customers, you need to establish an emotional bond with them. Your mission therefore should be to turn customers into fans. To do this, you must go well beyond simply satisfying them, and aim to do one or more of the following: