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PIONEERlinking creativityon meaningful innovation,with smart strategy.
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AUTHORofSLINGSHOT:Re-Imagine Your Business,Re-Imagine Your Life
Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving?
Continuous innovation is both necessary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our intellectual comfort zone shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of perception. All is not lost, however. We just need the right framework to re-engage our youthful creativity and re-imagine boundaries: THE SLINGSHOT FRAMEWORK.
Find out why you need to infatuate your target audience and to provide them continuous lifestyle enrichment; how to become market-driving and to shape your offering for broadest relevance; and how to channel your reclaimed creativity into smart strategy. Launch yourself to new business and personal heights and have fun doing it.
"I am really drawn to Slingshot"
Sir Ken Robinson,
Acclaimed thought leader on creativity, education and innovation
"An uplifting and universal blueprint for inventive thinking"
Chip Conley, Head of Global Hospitality and Strategy for Airbnb, and bestselling author
"I really appreciate all the amazing work you are doing with Slingshot."
Kris Carr, Bestselling author and wellness activist
“Until I read SLINGSHOT I hadnʼt really come across the idea of infatuation anywhere so I am very heartened by it.”
Kevin Roberts, Former Chairman and CEO Worldwide, Saatchi & Saatchi
“This is a rare book. Playful yet informed, creative and proven.”
Rob Bell, Spiritual pioneer and bestselling author
“This book helps us unleash the vast potential of regained creativity and apply it in business, art, and other pursuits of our adult life.”
Erno Rubik, Inventor of the Rubik’s Cube (the world’s bestselling toy)
Energizing children illustrations throughout the text, accompanying original music and bits of advice from some of the world’s most well-known creative leaders round out your immersive SLINGSHOT initiation.
Watch a sample performance or listen to the entire collection of Slingshot Music created and performed by the European musical group Operentzia.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
Are you simply imitating your competitors or only seeking an incremental advantage over them? Why not sidestep them altogether, by focusing on what customers really want? By understanding and maximizing how your offering creates lifestyle or workstyle enrichment, you can do just that.
Consider an example from the world of sports. In the 2000 Sydney Olympic Games a swimmer from Equatorial Guinea qualified for competition not by meeting the minimum time standard, but by winning a wild card entry. Such cards are randomly allocated to athletes from small, third world countries who otherwise would have no chance to meet the competitive standards. The intent is to make the Olympics a truly world-encompassing event.
This particular athlete gained instant celebrity status by flailing and splashing his way through the race in over twice the time of the other swimmers. Being exposed to a full size swimming pool for the first time, and uninitiated in the ways of a diving start, he still somehow managed to finish the 100-meter heat to the spectators’ uproarious reception.
Such a display of courageous dilettantism made him one of the most talked about athletes of the games, winning him worldwide fame, celebrity invitations and attractive promotional opportunities. Why such raving success for the worst swimmer in Olympic history? Because he unintentionally sidestepped head-on competition with his infinitely more qualified rivals, and instead gave spectators what they really wanted most of all: inspirational entertainment.
#leadership #disruption #smartstrategy #transformation #innovation
Gabor George Burt is the global authority on re-imagining boundaries and author of the book Slingshot.
A mastermind of innovation, creativity and strategy, Gabor enables individuals and organizations to overstep perceived limitations and to carve out successful growth strategies. His Slingshot Framework is at the forefront of global innovation.
Gabor holds a BA in psychology and economics from Amherst College as well as an MBA from INSEAD, France.