Why Re-Imagine Boundaries?

Because business and cultural leaders view creativity as the most important leadership trait for future success.

Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.

It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.

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Experience Re-Imagining Boundaries

Keynotes and Workshops

Gabor George Burt speaking

I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.

You will learn how to apply the Slingshot Framework to:

  • Continuously re-imagine the boundaries of what you do and how to align your whole organization around the concept of re-imagining
  • Stretch the boundaries of your business to their broadest extent in order to discover new market spaces of expanded relevance
  • Identify consumer ‘pain points’ and to turn them into ‘points of infatuation’, transforming the weakest points of  your offering into the most attractive
  • Embrace the shortcut to meaningful innovation by simply unlocking powerful combinations of existing components instead of inventing something entirely new.

 

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ES Slingshot by Gabor George Burt Spanish language version

Spanish

EN Slingshot by Gabor George Burt English language version

English

RU Slingshot by Gabor George Burt Russian language version

Russian

A company re-imagined to create Joy

The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, and represents the combination of the words for "world" and "delicious" in Romance languages.

As followers of my Slingshot platform know, I strongly advocate that all companies should consider themselves to be in the business of maximizing joy and minimizing pain for their customers.  So imagine how pleased I was to come across Mondelēz’s corporate manifesto:

our manifesto

A world full of differences.
Different lives. Different views. Different tastes.
But really, we're all the same.
Wherever you go.
Whoever you meet.
We all seek joy.

Maybe that's not too surprising.
What is surprising? A whole new company
That's been reimagined with a single focus in mind: Create joy.

Provide life's delicious moments by sharing the world's favorite brands.
Brands that awaken the senses.
Brighten the day.
Refresh, Renew, Uplift.

We are the people of Mondelēz International.
We make the products that make people smile.
We treat. We fuel. We boost the day.
Small delight moments
Each building on the next...
That remind us, every day is delicious.

Create delicious moments of joy.
That's our dream.
It's what guides us.
The way we look at it, it's not just about lifting a moment with flavor,
It's about lifting the spirit.

Let the Joy Begin.
Mondelēz International.

Partners

Are you inspired to join our growing group of future shapers? If you want to bring the empowering message of Slingshot and Re-Imagining Boundaries to your business or community email This email address is being protected from spambots. You need JavaScript enabled to view it. or use the contact form below.

Contact

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EN Slingshot by Gabor George Burt English language version

English

ES Slingshot by Gabor George Burt Spanish language version

Spanish

RU Slingshot by Gabor George Burt Russian language version

Russian

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