Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving?
Continuous innovation is both necessary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our intellectual comfort zone shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of perception. All is not lost, however. We just need the right framework to re-engage our youthful creativity and re-imagine boundaries: THE SLINGSHOT FRAMEWORK.
Find out why you need to infatuate your target audience and to provide them continuous lifestyle enrichment; how to become market-driving and to shape your offering for broadest relevance; and how to channel your reclaimed creativity into smart strategy. Launch yourself to new business and personal heights and have fun doing it.
Energizing children illustrations throughout the text, accompanying original music and bits of advice from some of the world’s most well-known creative leaders round out your immersive SLINGSHOT initiation.
Watch a sample performance or listen to the entire collection of Slingshot Music created and performed by the European musical group Operentzia.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
Unless you are a hardcore chocolate aficionado, you most likely missed out on the celebration. Yesterday was World Nutella Day, with much rejoicing among Nutella's global community (over 31 million Facebook followers). But even if you are not a fan, this event is significant and noteworthy. So why should you care?
The answer has to do with the origins of Nutella. It was developed in Europe in the wake of WWII, during a time of profound upheaval and scarcity. Cocoa, the major ingredient in chocolate, was expensive and hard to find. Thinking creatively, Pietro Ferrero, an Italian confectioner, substituted hazelnut - a much more abundant and cheaper ingredient - into the formula. The result is the magical, creamy spread that is still one of the favorite sweets and breakfast essentials around the world today.
There you have it. From now on, take part in the February 5th celebrations, letting World Nutella Day be your annual reminder to see crisis as opportunity.
#innovation #futureshaper #creativity #leadership #crisismanagement #nutella #transformation