Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, and represents the combination of the words for "world" and "delicious" in Romance languages.
As followers of my Slingshot platform know, I strongly advocate that all companies should consider themselves to be in the business of maximizing joy and minimizing pain for their customers. So imagine how pleased I was to come across Mondelēz’s corporate manifesto:
A world full of differences.
Different lives. Different views. Different tastes.
But really, we're all the same.
Wherever you go.
Whoever you meet.
We all seek joy.
Maybe that's not too surprising.
What is surprising? A whole new company
That's been reimagined with a single focus in mind: Create joy.
Provide life's delicious moments by sharing the world's favorite brands.
Brands that awaken the senses.
Brighten the day.
Refresh, Renew, Uplift.
We are the people of Mondelēz International.
We make the products that make people smile.
We treat. We fuel. We boost the day.
Small delight moments
Each building on the next...
That remind us, every day is delicious.
Create delicious moments of joy.
That's our dream.
It's what guides us.
The way we look at it, it's not just about lifting a moment with flavor,
It's about lifting the spirit.
Let the Joy Begin.
Finding new, previously unexplored combinations of already existing components to drive new levels of value is at the heart of smart innovation. In fact, the approach is so useful and effective that I call it the Innovation Shortcut. Here is a recent example in practice, from the Middle East.