Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
A couple of years ago, The Dollar Shave Club tore up the traditional razor blade market by debunking the way blades were sold and packaged. Gone were the ridiculously high prices, mind-numbing in-store displays, replaced by home delivery of cheap, simple, but effective blades. And, the injection of fresh energy and humor to this market was captured by DSC’s intro video that has generated over 20 million views: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Now, I have discovered a similar new comer. As recommended, I floss daily. Yet I find the process of flossing difficult and unpleasant. Why must it be this way? Well, it seems that a company in Russia (yes, Russia) has also noticed and developed an alternative. Under the name ‘Icedent’, the company is challenging the way of the traditional floss. How exactly are they doing this? Take a look at this comparative chart that summarizes the key differences:
I have no choice but to talk about IKEA again. In its quest to shape the future of the broader market space well beyond its own industry, the company is linking up with Adidas, Lego, Sonos and other diverse partners in order to be able to envelop you in a fully immersive customer relationship.