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PIONEERlinking creativityon meaningful innovation,with smart strategy.
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AUTHORofSLINGSHOT:Re-Imagine Your Business,Re-Imagine Your Life
Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
Why is such childishness good for business? Because laughter stimulates the imagination and creative thinking which are key resources that propel organizations to new heights of relevance and success. A shared laugh with customers also makes companies appear more relatable, human, and fun. So here is a collection of links which unveil the best corporate pranks of this year. My personal favorite is the ‘Single Fries’ campaign by Burger King. Go ahead, laugh out loud:
http://www.3wsradio.com/onair/jonny-hartwell-40338/april-fools-burger-kings-single-wrapped-14557157/
http://www.prweek.com/article/1389667/april-fools-day-mumsnet-carlsberg-honda-dominoes-lead-pranks
http://www.cnbc.com/2016/04/01/the-best-corporate-april-fools-day-pranks-of-2016.html?slide=1
http://time.com/4277152/best-april-fools-day-pranks-jokes-2016/
I have a riddle for you to start the New Year with: What do you get when you cross a wheelchair and a mountain bike, and how does the result solve the pain point of 20 million people around the world?