Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
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How can you continuously broaden the relevance of your business? By actively searching for and identifying completely new market spaces where your current expertise can be creatively applied. This process of ongoing discovery is aided by the Accordion Chart, a visual mapping process that I describe in my book Slingshot.
A fun example of how to expand the definition of your business is the Italian design firm Pininfarina. Pininfarina is most famous for designing some of the most iconic Ferrari cars. Yet one of its most recent innovations, cross-applying its automobile design expertise, is a completely new type of pen: One that works without ink and therefore never runs dry.