Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
Flor de Caña rum was born in 1890 in Nicaragua. During the last 15 years the total transformation of the brand was accomplished, becoming the World’s Most Awarded Rum. The company challenged the industry and old-fashion marketing practices, to enable Flor de Caña to grow from a local product to a premium global one. Today, it is a global brand with presence in over 50 countries on five continents, continuously re-imagining industry boundaries. Flor de Caña Rums are handcrafted using only the finest ingredients and a proprietary, natural Slow-Aged™ method that guarantees a rum with incredibly smooth taste.
Flor de Caña’s world-conquering strategy is a strong confirmation of the 3 key Slingshot principles:
Check out Flor de Caña’s website here: http://www.flordecana.com/
As my final post for the year, I chose to draw your attention to the celebration of humor and laughter. It happens annually on, you guessed it, April 1st. But where it happens may surprise you: The Black Sea port town of Odessa, in Ukraine.