Why Re-Imagine Boundaries?

Because business and cultural leaders view creativity as the most important leadership trait for future success.

Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.

It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.

video-shadow

Experience Re-Imagining Boundaries

Keynotes and Workshops

Gabor George Burt speaking

I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.

You will learn how to apply the Slingshot Framework to:

  • Continuously re-imagine the boundaries of what you do and how to align your whole organization around the concept of re-imagining
  • Stretch the boundaries of your business to their broadest extent in order to discover new market spaces of expanded relevance
  • Identify consumer ‘pain points’ and to turn them into ‘points of infatuation’, transforming the weakest points of  your offering into the most attractive
  • Embrace the shortcut to meaningful innovation by simply unlocking powerful combinations of existing components instead of inventing something entirely new.

 

BLOG

ES Slingshot by Gabor George Burt Spanish language version

Spanish

EN Slingshot by Gabor George Burt English language version

English

RU Slingshot by Gabor George Burt Russian language version

Russian

From Nicaragua: the World’s Most Awarded Rum

Flor de Caña rum was born in 1890 in Nicaragua. During the last 15 years the total transformation of the brand was accomplished, becoming the World’s Most Awarded Rum.  The company challenged the industry and old-fashion marketing practices, to enable Flor de Caña to grow from a local product to a premium global one.   Today, it is a global brand with presence in over 50 countries on five continents, continuously re-imagining industry boundaries.  Flor de Caña Rums are handcrafted using only the finest ingredients and a proprietary, natural Slow-Aged™ method that guarantees a rum with incredibly smooth taste.

Flor de Caña’s world-conquering strategy is a strong confirmation of the 3 key Slingshot principles:

  1. Creating strong emotional connection with customers – through drinking differentiation of touching and smelling the rum. Pour a few drops of Flor de Caña on your hand and discover that there is no sugar added and the rum smells like wood due to its slow aging process.
  2. Finding fresh combinations of existing components to drive innovation – by placing the product in unusual venues such as Tommy Hilfiger stores or Movistar fairs, and creating new consumption occassions: Mixtronomy TM (Mixology+Gastronomy), a program of perfect pairing where top chefs & mixologists craft a menu of gourmet food with Flor de Caña cocktails  (e.g. mixing Centenario 18 with an orange twist and a piece of chocolate after dinner)
  3. Expanding the customer relevance – Flor de Caña is a brand with equal gender appeal, positioned as having the character of bringing people together socially.

Check out Flor de Caña’s website here: http://www.flordecana.com/

Partners

Are you inspired to join our growing group of future shapers? If you want to bring the empowering message of Slingshot and Re-Imagining Boundaries to your business or community email This email address is being protected from spambots. You need JavaScript enabled to view it. or use the contact form below.

Contact

Your email address will never be shared.

EN Slingshot by Gabor George Burt English language version

English

ES Slingshot by Gabor George Burt Spanish language version

Spanish

RU Slingshot by Gabor George Burt Russian language version

Russian

Receive exclusive content, including highlights of creative advice from some of the world’s leading visionaries, by registering your email address.
FacebookTwitterGoogle +LinkedinRSS Feed