2015, February, 16

6 brands that may not make it through 2015

The writing is on the wall.  Some brands, no matter how iconic or historically successful, become casualties of obsolescence.

This happens when companies fail to adapt their market offering to stay relevant to rapidly changing consumer lifestyles.  How to avoid this unfortunate fate?  Always monitor the horizon of your market space, and continuously evolve your offering to insure it remains something that consumers cannot do without.

As a precautionary tale, take note of these 6 brands which may very well not last through 2015. Per the Fiscal Times:


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