What is this handsome piece of machinery? It is none other than the fabled Trabant – the crown jewel in the portfolio of former communist cars.
These beauties are increasing rare to see on the streets, but this one is proudly parked in front of a downtown hotel in Budapest. Notice the fine features, attention to detail and irresistible color. Its special qualities prompted me to feature the Trabant in this Harvard Business Review article about customer experience design: https://hbr.org/2016/04/what-we-can-learn-from-one-of-the-worlds-most-mocked-cars
If you look closely, you will notice plants growing next to the back tire – a sign that this Trabant is comfortable where it’s at and may not be going anywhere soon.
#customerexperience #innovation #lifelesson #designthinking