Humor Is Back!


I was very pleasantly surprised to see so many companies re-engage in expressing their sense of humor this April 1st, after a 2-year pause.  


For your amusement, here are some of the best humorous campaigns that were unveiled:


And here is T-Mobile’s prank, which has consistently been a leading April Fools activists:


Beyond making you smile, such humor has serious, strategic benefits.  Often the seeds of break-through ideas are hidden in humor.  Therefore, as you browse through these examples, ask yourself:  


What 'absurd' ideas do they trigger for expanding your customer’s experience to a whole new level of relevance and enrichment?


#humor #aprilfools #leadership #businesstransformation #creativity


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