2016, October, 10

Slingshot: Targeting the intersection between car and motorcycle

How coincidental is this?  Or perhaps it’s by design.  The Austrian company Polaris is venturing into new territory for road transport.  It is fusing together the most fun components of automobiles and motorcycles.  The seemingly unusual combination of existing parts to create a new value proposition is perfectly Slingshot-esque.  But how about the name chosen for this new vehicle? You might have guessed it: Slingshot!

The Slingshot is definitely neither a car nor a motorcycle, but a hybrid of both. In fact, it is creating a new transport category: autocycle. To learn more about this new road creature, check out its review in Gizmag:


Your email address will never be shared.

Receive exclusive content, including highlights of creative advice from some of the world’s leading visionaries, by registering your email address.

FacebookTwitterGoogle +LinkedinRSS Feed