In my book ‘Slingshot’ I talk about the infatuating effect of creating an image of exclusivity around your offering. After all, it is human nature to want what seems hard or impossible to obtain. One example I gave is an experiment with non-wine drinkers who tasted cheap wine that was labeled expensive, and thought that it tasted better than expensive wine that was labeled with a low price. Along these lines, I think the idea of creating the most exclusive website is brilliant.
The story comes from ubergizmo.com:
“The thing about the internet is that once something is published, like a document, photo, video, or website, there is a chance that thousands of people could end up viewing it at once. This is great for brands and product launches, not so great if you value your privacy. However interestingly enough, a man by the name of Justin Foley has decided to make a website that does the complete opposite.
He has created a website called MostExclusiveWebsite.com and boy is it exclusive. It is so exclusive to the point where only one visitor is allowed in at a time, and that visitor is only allowed to stay on that website for 60 seconds before the next person is allowed in. So what so exclusive about it? Well, nothing.
According to Foley who spoke to The Washington Post, “It just sort of came to me. The Internet was designed to be open and accessible; what if I made a website that was the antithesis of one of the defining qualities of the Internet?” While it is unclear as to what the contents of the website is, Foley has hinted that it might be a photo of a cat, which apparently is something the internet loves, but don’t take our word for it and feel free to queue up if you’re so inclined.
The numbers have revealed that more than 300,000 people have tried to queue to enter the website since Tuesday, but to date only 55,000 have been let in as most people eventually give up. Some users on Reddit claim to have waited for 8 hours although Foley did state he would make an exception, but only if it was President Obama. “Although if President Obama called and asked for an exception. I’d certainly consider it.”