"Even before today’s announcement, people across the country were lining up to be among the first to get their hands on this new short-lived and non-renewable flash of satisfaction. And they won’t be disappointed; this already vanishing glimmer of pleasure is exactly what we’ve come to expect from Apple"

A key component of my Slingshot Framework is the creation of Infatuation Intervals.  This refers to the establishment of a strong emotional bond with our target audience, which by nature is fleeting and temporary.  It therefore provides the golden opportunity to continuously re-infatuate our audience, and thereby keep them in perpetual Infatuation Intervals.

There is perhaps no better, current illustration of this phenomena, and the power of making it work – than Apple Inc.  And why not look at their achievement from a humorous perspective?  This is exactly what the Onion has done.  So for a bit of comic inspiration and clever satire, check out this article:

http://www.theonion.com/articles/apple-releases-brief-fleeting-moment-of-excitement,36888/