What is sustainable growth marketing? How do you link marketing with future-shaping strategy? And how do you sustain the attention and affection of your customers in an age of experience overload? These are just some of the topics I explore in my conversation with Scott Martin, as guest on his critically acclaimed Podcast program 'The Groundswell':
One of the consequences of today's border-less marketplace is the great divergence in corporate growth rates. Long-standing businesses may consider an annual growth rate of 6-8% or simply maintaining performance levels a success in the face of fierce, unforeseeable competition. At the same time, the new titans, the disruptors, pop up and mushroom at astounding clips, transforming entire industries and reaching unprecedented valuations. Until they too hit a speed bump.
So how can you accelerate and maintain the growth of your company? While there are many factors that come into play, we have found that the application of 3 key principles has a significant positive impact on corporate performance. On average, the companies we work with increase their growth targets exponentially, by nearly 500%. What is the secret?
This freshly published article on Management-Issues summarizes the 2019 Stand-Up Strategist rankings of the best corporate April Fools campaigns, and its implications for strategy & leadership.
I am really looking forward to launching my co-facilitated Master Class series with Brigette Hyacinth , 'rock star' of workplace engagement. The series, 'Re-Imagine Your Workplace', will kick-off in Singapore. Here is the event website where you can pre-register to attend:
The sport of basketball needs a serious refresh, according to the NBA commissioner Adam Silver who is a contemplating radical change to keep the game relevant to new generations and global audience. One of his 'radical' ideas is introducing tournaments during the NBA's regular season - and the concept of borrowed from the world of soccer.