I have no choice but to talk about IKEA again. In its quest to shape the future of the broader market space well beyond its own industry, the company is linking up with Adidas, Lego, Sonos and other diverse partners in order to be able to envelop you in a fully immersive customer relationship.
I am pleased to share this insightful article on the importance of humor in corporate leadership, by Art Reid. Art is a former advertising executive and along with Professor Jamie Anderson, my partner in the soon-to-launch Stand-Up Strategist platform.
“Travel is about the gorgeous feeling of teetering in the unknown.”
In a recent conversation with Xavier Sala-i-Martin, Chief Economic Advisor to the World Economic Forum, I was delighted to learn that we share a passion for European football, and of his intimate awareness of the 1950's Hungarian Golden Team's impact on the sport.
Instead of outright invention, you can combine already existing, traditionally separate components in ways that unlock unprecedented customer value. Nintendo is a master at this, just consider the revolutionary combination of passive and active playing the Wii enabled and the mass appeal it ignited. Not surprisingly, Nintendo is at it once again with the introduction of the Labo.