Humor is a powerful antidote to adversity. Being able to laugh at the absurdity of extreme situations is healing, empowering, and provides a strong bond among us. The current crisis is no exception. Here is one of my favorite, comical takes on our new normal. It's a totally on point, fun satire in the form of a short advertisement by Snickers.
Take a look, and try to resist cracking a smile!
Every company and leadership team - no matter how successful - operates within self-imposed mental boundaries, based on the old expression "You can't see the label if you are inside the jar". Taking the ‘6 Question Test’ is a simple, immediate way to expose your self-imposed boundaries.
Understanding the limitations revealed by your answers allows you to re-calibrate your mindset, leading to powerful, new insights for high growth, expanded relevance and strong customer attachment. This is especially critical during a period of extreme disruption, such as the current Covid crisis.
The 6 Question Test:
1) What animal would you pick to symbolize your company?
2) What business are you in?
3) Who are your most important competitors?
4) What is the starting & stopping point of a typical customer’s experience with your offering?
5) What should be the goal of innovation?
6) On a scale of 1 to 10, how closely linked is customer satisfaction to your company's future success?
Crisis Antidote: Lifelong Learning
Knowing how to continuously re-imagine, reinvent, and refresh ourselves is central to our ability to master uncertainty. This has been made all the more critical by the current crisis. I am actively focused on the future of Lifelong Learning, and spent time recently in Madrid with ThePowerMBA team - a fast growing pioneer in transforming adult education.
Here is my short conversation with Borja Adanero Guinea, one of the co-founders, on how they are disrupting traditional MBA programs:
Re-Imagining Boundaries with Six Senses
I think you will enjoy this fun interview I did with Carina Lipold-Lenz , of the Wellness Innovation Team at Six Senses Hotels Resorts Spas . Our short repartee contains both practical tips and inspirational examples on how to re-imagine boundaries and turn crisis into opportunity.
Join our conversation here: