Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
It turned out of course, that this perceived limitation simply had to be debunked – which Roger Bannister famously did in 1954 – becoming the first person to run the mile faster than four minutes. Even more interesting was the fact that taking Roger’s lead, 300 other people went on to break this time barrier within the next ten years.
Well, it seems that the 4-minute mile still has a lingering fascination for people. Take a look at this story, in which an engineering student is devising a jetpack which would allow ordinary people to experience the rush of breaking the 4-minute barrier. I invite you to read my interview in the report via this link:
There is really insightful evidence of shifting customer interest, in wake of the iPhone XR launch last week. Plotting the intensity of online activity at the launch of each new iPhone since iPhone 5, has revealed that customers are less and less enthralled with each new generation. This type of cyclicality in customer attachment is natural for all businesses, which is why you need to continuously 're-infatuate' your target audience to keep them emotionally close. It's certainly the writing on the wall for Apple right now.