Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
By nature of being market-driving, you are shaping and molding the lifestyle of consumers, which needs to be done in a way that is easily understood, accepted, and embraced by them. The seamless integration of each innovation into the life of consumers is your goal, as summarized poignantly by this quote from Virginia Postrel, a leading social trend commentator: “The most successful innovations are the ones that we stop noticing almost immediately”.
Professor Jamie Anderson, my co-author on a series of articles focusing on the important role of humor in leadership, recently delivered a TEDx presentation on this very topic.