Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
If you are able to shift your focus to providing new customer experiences, rather than merely products or services, you can greatly broaden your strategic possibilities and your customer relevance. Take for example the idea of combining two simple, previously separate, pastime activities: Creating art and sharing a libation.
From Bloomberg BusinessWeek: "One model of selling experiences that seems to be taking off: "paint-and-sip" outlets that are part art lesson, part cocktail party. Two such businesses recently made the list of top new franchise concepts."
Did you know that the overwhelming share of the business that quick service restaurants generate is drive-thru (approx. 80%)? Yet there are numerous pain points throughout the drive-thru customer experience. McDonald’s is therefore exploring a whole new approach.