Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
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Starbucks has opened its first new type of space designed to deliver an immersive, high-end coffee indulgence experience. The space, under the name "roastery-café" opened in Seattle, and will be replicated in 100 other chic, urban locations around the world in the next five years.
In the roastery-café, customers can enjoy an exclusive selection of Reserve line coffees, watch the roasting process as in a microbrewery, and be served and educated by ‘coffee masters’. The initiative is Starbucks’ attempt to capture the premium end of the market, as its cafés have become more mainstream.
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