Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
The answer is continuous monitoring of, and adaption to changing lifestyles. This is exactly what Coke is doing with the recent launch of its Fairlife milk brand. With the move, Coke is venturing well outside of its core business of carbonated drinks (which has increasingly less appeal to health-conscious consumers), and is aiming to re-imagine the boundaries of an age-old beverage.
Take a look at this good strategic overview of the move here:
Mondelēz International is a confectionery, food and beverage conglomerate, with annual revenues of $36 billion and 110,000 employees around the world. It comprises the global snack and food brands of the former Kraft Foods, including Oreo, Nabisco, Trident, Chiclets, Dentyne, Halls, Milka, Cadbury, and Toblerone.