Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
Well, as it turns out the activities of two such companies do intersect, and form the basis of meaningful collaboration.
From the BBC:
“Audi has partnered with Toms, the California-based maker of the ever-more-trendy slip-ons, to produce an exclusive design in gray canvas stitched with red thread, and sporting Audi's four rings on a discreet tag and in the pattern of the lining. These special-edition soles are available only to those who buy or lease during the Summer of Audi sales event — but those new owners won’t be the only one getting a pair of Toms. As part of the collaboration, 55,000 pairs will be given to children in need. The program is an extension of the shoemaker's One for One program, which has given away more than 10m pairs of shoes to needy recipients in more than 70 countries.“
Read more of this intersection here:
Cow Parade is one of the case studies featured in my book Slingshot. It is the world’s premier public art event series, and a wonderful example of the Slingshot principles in action. And now, the cows are taking over California.