Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
In his recently published book ‘Wake Up Happy - The dream big, win big guide to transforming your life’, there is a chapter entitled ‘Why Play should be the Work of Adults’. The themes of this chapter resonate well with the Slingshot premise about the importance of retaining our childlike thinking. Consider this passage: "It's a kind of irony that any professional athlete realizes sooner rather than later: we "play" sports, but when you are fortunate to make your living as an athlete, there comes a point where the fun part of it all can go out the window. But reconnecting to play is fundamental to success, no matter what you do for a living."
Amazon has an obsession: its customers. Which means that it doesn’t wait for customers to express what they want or need. Rather, it anticipates them. Jeff Bezos, the company’s founder and CEO recently said: “You want to be customer-obsessed, not competitor-obsessed. Customers are always dissatisfied and they always want more. Removing the tiniest amount of friction from ordinary activities improves customers’ lives.”