Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
In my book ‘Slingshot’, I make mention of a school that one day started to take its students across the street to a nursing home to have its residents tutor the children. Within weeks the elderly’s morale and the student’s reading skills were much improved. Now we see a new manifestation of this seemingly strange combination, as a nursing home in Seattle is also serving as a preschool. The results for both the very young and the very old have been remarkable.
The experiment is also a great example of the Slingshot concepts in action: Turning Pain Points into Points of Infatuation (transforming isolated and marginalized elderly into valued companions and sources of wisdom for the very young), stretching the definition of a nursery home (from a place of sad isolation to that of vibrant interaction), and making use of the innovation shortcut by combining two seemingly incompatible components (the very old and the very young).
For the story and a touching video of the project entitled ‘Present Perfect’, click here:
In my book ‘Slingshot’, I made mention of the first known casualty of the automobile. The person in question was Bridgett Driscoll, who was struck by a vehicle at Crystal Palace, England in 1986 by a car travelling at 4 mph. At the time, people could not conceive that this would not be the first and last of such accidents. The story is a vivid illustration of the fast pace of progress and paradigm shifts.