Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
The Pokemon Go mimics the Wii’s formula for success. It successfully blends two worlds (the virtual and the real), and does it in a way that everyone can have access (instead of using proprietary hardware, the game can be played on any smartphone by downloading the app). The result has been an immediate, global sensation.
A core principle of my Slingshot Framework is the need to forge and to continuously refresh a strong emotional connection with target customers. I call this quest ‘customer infatuation’. A recent study by IBMix has produced revealing evidence of why companies need to embrace such a perspective.