Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving?
Continuous innovation is both necessary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our intellectual comfort zone shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of perception. All is not lost, however. We just need the right framework to re-engage our youthful creativity and re-imagine boundaries: THE SLINGSHOT FRAMEWORK.
Find out why you need to infatuate your target audience and to provide them continuous lifestyle enrichment; how to become market-driving and to shape your offering for broadest relevance; and how to channel your reclaimed creativity into smart strategy. Launch yourself to new business and personal heights and have fun doing it.
Energizing children illustrations throughout the text, accompanying original music and bits of advice from some of the world’s most well-known creative leaders round out your immersive SLINGSHOT initiation.
Watch a sample performance or listen to the entire collection of Slingshot Music created and performed by the European musical group Operentzia.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
In an article I wrote for HBR entitled What we can learn from one of the worlds most mocked cars , I used the tragicomic tale of the mighty Trabant - the ultimate symbol of command-driven economics under communism - to illustrate the perils of disregarding customer experience.
It so happens that a recent and sadly still ongoing saga with SWISS International Airlines is reminiscent of the customer experience blindness the Trabant embodied.
Let me preface my tale by referencing another. Namely, the story of musician Dave Carroll. Dave was flying on United in 2009 and had his guitar damaged by the airline’s luggage handlers. He patiently followed protocol to recoup damages but was consistently met by uncaring and dismissive bureaucracy. So he took an alternative approach, and wrote a song about his experience entitled ‘United breaks guitars’. The song’s video immediately went viral, received a flood of media attention, and triggered a 10% ($180 million) drop in the airline’s stock price, causing it to revamp its customer service processes: A-broken-guitar-a-youtube-video-and-a-new-era-of-customer-service
Dave’s feel-good story illustrates the significant power spurned customers have today to push back by sharing their indignation, and the danger for companies who fail to act honorably. Every company can make a mistake and inadvertently inconvenience customers. What really shows character is how a company handles or mishandles such situations.
Similar to Dave, here is what happened in a nutshell:
Ultimately, it seems that the legacy of Swissair – which had a reputation for exemplary customer care – may be too much for SWISS International to live up to. But there is no excuse for wasteful and belittling processes that prevent rather than assist inconvenienced passengers in their pursuit of just compensation. It’s the surest way to turn brand loyalists into vocal critics. Now that I think about it, perhaps I should commission Dave to turn my SWISS tale into a new song?
#SWISS #airlineservice #customerexperience #customerservice #customercare