Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
The answer lies in understanding the dynamics of customer experience. Each well-received offering meets with a rush of positive emotion on the part of customers, who are temporarily blinded by its shortcomings. This is the ‘Infatuation Interval’. After a while, the infatuation begins to wear off, and customers start to identify the offering’s deficiencies. What Apple has been doing extremely well is to anticipate and even create such intervals by introducing new generations that solve both expressed and latent customer wishes. The resulting short cycles enable Apple to keep customers infatuated, and to sell new devices with high frequency.
Here are the 10 main, new features of the iPhone 7, tempting customers to make the switch:
Nature is our ultimate and limitless laboratory for innovative ideas. All we need to do is to make the right observations and find the right connections. Here is one great example.