Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
From Forbes, December 30, 2016 ‘Super Uber’ article:
‘Uber is the most valuable startup in history, with a valuation of $ 468 billion. But Travis Kalanick (Uber’s Founder) is no longer interested in just getting you a ride: He’s positioning Uber to be at the center of mobility. If it moves, Kalanick wants a piece of it. Less than seven years after its launch, Uber is already reshaping how cities think about congestion, and how Millennials think about car ownership. And it has barely scratched the surface in terms of moving physical goods. “The car market, the transportation market, consumer ground transportation – you might think of it as $5 trillion or $6 trillion globally, but honestly I don’t know if it really matters, the point is it’s in the trillions.”. ‘
Kalanick’s vision and statement are incredibly Slingshot-esque: Expand the definition of your business as wide as possible – from ride-sharing to total mobility. And don’t be troubled if in the process you target a market space so big, that you don’t even know its exact dimensions. That is the trait of truly future shaping companies.
Through our Future Shapers series, we interview business visionaries and entertainment trailblazers who are shaping the future of our society. We ask them playful questions to generate insights on their personal approach to re-imagining boundaries.