Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
In this particular episode, Nathan sets out to help a pest exterminator attempting to win new contracts from hotels. His outrageous plan encapsulates the 3 key Slingshot principles in the following way:
1) Turn Customer ‘Pain Point into ‘Point of Infatuation’. The biggest turn-off for hotels is that they don’t want the stigma of exterminators being seen coming to their properties. So Nathan makes the visit appear as the delivery of an award for excellence instead.
2) Stretch the value proposition you offer. Instead of just concentrating on the effectiveness of the pest extermination itself, Nathan’s plan also helps to make the overall interaction with hotel staff & guests pleasant and entertaining.
3) Embrace the ‘Innovation Shortcut’. Nathan combines two previously separate, seemingly unrelated services into a new offering of heightened value: Overt delivery of an excellence award combined seamlessly with covert pest control.
See the hilarious video here: https://www.youtube.com/watch?v=P65zJSsWHq8