Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
Expected to be released in September, 2017, Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, by world-renowned professors Chan Kim and Renée Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show how to move beyond competing, inspire people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth.
Reserve your advance copy on Amazon here:
In my previous blog, I gave a comic illustration of the innovation shortcut logic. But how about an inspirational, real life example of its application? I have just the one for you: The Help Desk, from India.
It is a perfect example, because it makes use of an ordinary, low cost, discarded item in a deceptively simple new way to create value. In the process, the Help Desk not only recycles waste into a marketable product, but also drives important social benefits by aiding the education of children in impoverished, rural areas.