Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
The idea is that automation and artificial intelligence are rapidly replacing human labor as a necessary resource for the economy. Therefore in the not too distant future, people will not have jobs. To prepare for this eventuality, high-tech leaders are proposing the concept of Universal Basic Income – meaning that people would be entitled to receive a salary without doing any work. Mark Zuckerberg put forth this suggestion during his recent Harvard University commencement address. Certainly some food for thought, for most any business. Here is an article in Fortune magazine with some details:
Very few companies have cultivated such a strong and successful brand image as Harley-Davidson has. One that has created a whole lifestyle essence. But recently the company announced plans for a roadshow to introduce a line of electric motorcycles, which seems to go counter to its iconic brand image. Is this suicide or smart strategy?
The key to successful strategy is staying relevant. Any company that stops re-imagining boundaries runs the danger of becoming obsolete. For Harley, its core followers are within the finite group of middle-aged men. In order to expand its relevance to new audiences, the company is venturing outside its current boundaries and looking to attract women and environment-conscious riders. Importantly, Harley is doing this in a way mindful of guarding its brand image and not upsetting its current core followers.