Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
At the end of 2018, the French supermarket company ‘Carrefour’ launched the first floating convenience store in the Persian Gulf. The idea of the floating store is to transform a pain point of yacht residents and beach goers, namely to have quick and convenient access to commonly needed food supplies without having to leave the water. You can take inspiration by similarly asking: In what novel way could you get closer to your customers and integrate yourself more seamlessly with their lifestyles? It’s worth pondering!
As we close out 2014, it is a good time for some self-reflection and a quick scan of our current state and possible new directions. It’s time to take the opossum test.