Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
As a reminder about the importance of workplace fun see how leading companies showed off their playful side this April Fool’s Day:
Via Slegg Mortgage Press:
Boasting a “first in snackaging innovation,” Domino’s unveiled this press release last night that claims that as of today, customers can request an upgrade to the Edibox; that is, a pizza box made entirely of pizza crust. The press release continues on to cite customer surveys which found that the crust is the most enjoyable part of the pizza experience, and how most folks crave extra crust when the pizza is finished. They also utilize the current “green” trend to their advantage, plugging a “waste-free dining experience” claim in the release. To add a third “plausibility” factor to this clever ruse, they joined forces with “Scousecran,” a popular food blog based out of Liverpool, claiming that one of the Scouescran writers was instrumental in the development of the Edibox. Well played, Dominos.
I have a riddle for you to start the New Year with: What do you get when you cross a wheelchair and a mountain bike, and how does the result solve the pain point of 20 million people around the world?