Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
A second strategic target is to have an ongoing process of innovation so that you create a continuous stream of Infatuation Intervals for consumers. In other words, as soon as the Infatuation Interval for your current offering is nearing its end, you tweak its features and utility in a way that a new Infatuation Interval is created. You can do this based on consumer feedback from early adopters who have already transitioned to the Entitlement Period. Or, more powerfully, you can think about and anticipate latent consumer desires, which consumers themselves are unable to express. In this case you enter the realm of market driving rather than market driven, which allows you to occupy undiscovered market space. In the famous words of Henry Ford: “If I’d asked the consumer what they wanted, they’d have said a faster horse.”
A third strategic target is to create infectious infatuations so that you are not just re-captivating your existing consumers but increasingly attracting previous non-consumers as well. Consider how the original Wii captured the imagination and ignited the passion of an entirely new, massive consumer segment— that of previous non-gamers.
Albert Einstein was obsessed with the limitless power of our imagination and left us many great quotes on the topic. One of my favorites: “If at first the idea is not absurd, then there is no hope for it.” Judging by his penchant for mind-stretching ideas, Mr. Einstein would have loved this next one.