Why Re-Imagine Boundaries?

Because business and cultural leaders view creativity as the most important leadership trait for future success.

Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.

It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.

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Experience Re-Imagining Boundaries

Keynotes and Workshops

Gabor George Burt speaking

I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.

You will learn how to apply the Slingshot Framework to:

  • Continuously re-imagine the boundaries of what you do and how to align your whole organization around the concept of re-imagining
  • Stretch the boundaries of your business to their broadest extent in order to discover new market spaces of expanded relevance
  • Identify consumer ‘pain points’ and to turn them into ‘points of infatuation’, transforming the weakest points of  your offering into the most attractive
  • Embrace the shortcut to meaningful innovation by simply unlocking powerful combinations of existing components instead of inventing something entirely new.

 

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ES Slingshot by Gabor George Burt Spanish language version

Spanish

EN Slingshot by Gabor George Burt English language version

English

RU Slingshot by Gabor George Burt Russian language version

Russian

Slingshot Basics: How to keep your customers continuously infatuated

A second strategic target is to have an ongoing process of innovation so that you create a continuous stream of Infatuation Intervals for consumers. In other words, as soon as the Infatuation Interval for your current offering is nearing its end, you tweak its features and utility in a way that a new Infatuation Interval is created. You can do this based on consumer feedback from early adopters who have already transitioned to the Entitlement Period. Or, more powerfully, you can think about and anticipate latent consumer desires, which consumers themselves are unable to express. In this case you enter the realm of market driving rather than market driven, which allows you to occupy undiscovered market space. In the famous words of Henry Ford:  “If I’d asked the consumer what they wanted, they’d have said a faster horse.”

A third strategic target is to create infectious infatuations so that you are not just re-captivating your existing consumers but increasingly attracting previous non-consumers as well. Consider how the original Wii captured the imagination and ignited the passion of an entirely new, massive consumer segment— that of previous non-gamers.

Partners

Are you inspired to join our growing group of future shapers? If you want to bring the empowering message of Slingshot and Re-Imagining Boundaries to your business or community email This email address is being protected from spambots. You need JavaScript enabled to view it. or use the contact form below.

Contact

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EN Slingshot by Gabor George Burt English language version

English

ES Slingshot by Gabor George Burt Spanish language version

Spanish

RU Slingshot by Gabor George Burt Russian language version

Russian

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