Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
In order to stay relevant in a fast and continuously changing environment, you need to be market driving rather than market driven. Market driven, no matter how responsive, is a reactionary stance. In contrast, market driving is proactive, creating layers of lifestyle enrichment that did not exist before.
The Slingshot approach of re-imagining boundaries is equally important for businesses of all sizes, be it leading multinationals, SMEs or start-ups. Here is a recent online feature showing its relevance to SMEs in Italy.