Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
The story is about McDonald’s radical re-imagining of the customer experience in the late 2000’s, transforming its restaurants from eating to entertainment destinations. The move opened up compelling new reasons for customer to come more frequently and to stay for much longer periods. I am pleased to have played a part in the ideation process that led to this strategic shift.
Here is an excellent overview of it from Fast Company:
#mcdonald’s #transformation #innovation
I spent the first week of March in Des Moines, Iowa for Celebrate Innovation Week. During my visit, I had the opportunity to get to know the other presenters, be exposed to all kinds of fascinating topics, and learn about the numerous ways they are re-imagining boundaries in their respective fields. In celebration, I am introducing them to you here, so you too can be inspired: