Because business and cultural leaders view creativity as the most important leadership trait for future success.
Re-imagining boundaries is the process that empowers organizations and individuals alike to continuously rethink and reinvent what they do.
It is the link between systematic creativity and high-impact strategic thinking, and the critical basis of staying relevant.
What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving?
Continuous innovation is both necessary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our intellectual comfort zone shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of perception. All is not lost, however. We just need the right framework to re-engage our youthful creativity and re-imagine boundaries: THE SLINGSHOT FRAMEWORK.
Find out why you need to infatuate your target audience and to provide them continuous lifestyle enrichment; how to become market-driving and to shape your offering for broadest relevance; and how to channel your reclaimed creativity into smart strategy. Launch yourself to new business and personal heights and have fun doing it.
Energizing children illustrations throughout the text, accompanying original music and bits of advice from some of the world’s most well-known creative leaders round out your immersive SLINGSHOT initiation.
Watch a sample performance or listen to the entire collection of Slingshot Music created and performed by the European musical group Operentzia.
I lead provocative explorations to shape the future of your company. No matter how successful your business is today, you still operate within self-imposed boundaries. These boundaries bring the risk of marginalization. But overstepping them leads you to broadened consumer relevance and sustained growth.
You will learn how to apply the Slingshot Framework to:
I loved this story in the NYT about the seemingly absurd, counterintuitive approach the New York Public Library took to recovering long overdue books. Starting in October of last year, the library eliminated late fees. The result has been a deluge of long lost books pouring back, from as far back as 1965. Moreover, the initiative also caused a 9-15% increase in visitors to libraries across the city. NYPL’s President (and former President of my alma mater Amherst College) Tony Marx observed: "We're not in the fine-collecting business. We’re in the encouraging-to-read-and-learn business."
The library’s initiative is a great illustration of challenging conventional wisdom, as well as the core Slingshot principal of turning customer pain point into point of infatuation. Rather than continuing to increase fines for tardy book returns (traditional pain point), it liberated customers from the burden and stigma, and in the process transformed customer resentment into relief, joy and renewed enthusiasm for reading.
Takeaway question: How can YOU defy conventional wisdom in a way that transforms a pain point into infatuation for your customers?
#creativity #leadership #unconventionalwisdom #innovation #customerexperience