The highly anticipated follow-up to the Global bestseller Blue Ocean Strategy has hit the market, under the title Blue Ocean Shift. The book, which is already toping the charts, describes the step by step process of creating cultural shifts in organizations in order to move them from market competing to market creating.

I am particularly pleased that the key concepts of Blue Ocean Shift are strongly aligned with the core tenets of Slingshot – for example ‘humanness’ – the necessity of unlocking organization-wide, personal buy-in to the ongoing pursuit of market creation. Furthermore, the Slingshot concepts, framework, and real life examples can significantly simplify and amplify the success of Blue Ocean shifts.  

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