Thailand welcomes more than 30 million visitors each year.

If you've traveled there, you probably benefited from one of its smartest innovations...

...without ever noticing it.

As Virginia Postrel observed:

"The most successful innovations are the ones that we stop noticing almost immediately."

Think about your first couple of hours after landing in a foreign country.

You're tired and you are trying to get oriented. Every extra hurdle adds a little more stress. I call this arrival anxiety.

Thailand boldly addressed one of these hurdles.

Instead of asking,

"How can we help visitors assimilate?"

it asked a different question:

"How can we accomodate our visitors?"

So what did Thailand do to minimize arrival anxiety?  It's one of the few countries where hybrid electrical sockets are widely installed throughout hotels, airports, offices, allowing visitors from much of the world to plug in their devices without an adapter. 

The brilliance is the thinking behind the socket. Most companies focus on helping customers navigate complexity. Yet the best innovations are the ones that eliminate complexity altogether.  Ones that we adopt seemlessly without barely noticing. 

So here's my question for you: What innovative solution have you introduced to your customers lately, that they welcomed and adopted immediately without even taking note?  

#Innovation #CustomerExperience #Strategy #Leadership