2014, April, 01

April Fool’s Day: The ultimate creative holiday

I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living. It’s a way of looking at life through the wrong end of a telescope. Which is what I do. And that enables you to laugh at life’s realities.

—Dr. Seuss, American author and illustrator (1904–91)

April Fools’ Day. What a great concept. The first of April is the one day every year when adults have full license to be impish and playful. The act of planning and executing a ruse helps to reconnect you with your inner child, so take advantage of it. The best April Fools’ pranks are not unkind or nasty, nor are they designed to mock but rather to challenge your perception of reality and the limits of conventionality.

What is absurd and what is sensible? How can these artificial boundaries be overstepped or even reversed through a hoax? You should partake in reality-bending April Fools’ activities and encourage those you work with to do the same. It is liberating and opens up channels of unconventional thinking. And the process of coming up with the appropriate setting and choreography for a prank that tests people’s reality frontiers is in itself therapeutic.

Share your creative ruse and I just might feature it in an upcoming post or if you are in need of some inspiration open a PDF copy of my article from the World of Business Ideas (WOBI) about humor and April Fools jokes by leading companies.


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