There is a really exciting frontier for innovation that more and more companies are discovering. It is at the intersection of market spaces and industries, propelled by seemingly unrelated companies coming together and co-creating. In fact, I label such innovations true ‘blue oceans’, because they establish completely new market offerings.
I recently came across this the Fast Company article, which captures the essence of intersectional innovation and provides the example of Hilton and Uber coming together: “By joining forces, the two companies are co-creating value when none previously existed. In other words, the space between a hotel and various events or between the airport and the hotel used to be a bit of an anonymous wasteland. But now it is becoming a seamless extension of both brands.”