While there is no such thing as a perfectly and continuously satisfied consumer, there is such a thing as an infatuated consumer. As with personal relationships, infatuation occurs when consumers first come into contact with a product or a service that deeply resonates with them. Consequently, they become temporarily blinded by any shortcomings or possible defects and are in a trance of positive affiliation.
By nature, customers always want what they don’t have, and crave for even more fulfilling experiences. This is a central tenet of ‘Slingshot’, and the golden platform for any company to continuously innovate. As an extreme illustration of this ongoing relationship between experience provider and customers, check out the very funny video clip from SNL entitled Taco Town: