In his book ‘Sapiens’, historian Yuval Noah Harari presents a thought-provoking exploration of our species and its evolution through a combination of biological and cultural perspectives.  One of the observations he makes along the way resonates strongly with a key Slingshot premise.

A radical new concept is taking root among the elite of Silicon Valley.  It is reminiscent of the famous Dire Straits song of 1985: Money for Nothing.

If you want to capture and retain the attention of your customers, you need to establish an emotional bond with them.  Your mission therefore should be to turn customers into fans. To do this, you must go well beyond simply satisfying them, and aim to do one or more of the following:

Leveraging the full power of social media, frustrated passengers have recently exposed some very disturbing experiences on commercial airlines.  Given that providing exceptional customer experience is key to any business’ success, let’s look at customer sentiment about two airlines at opposite ends of the spectrum.

The book Blue Ocean Strategy was a global sensation and considered the most influential leadership concept of the new millennium.  Published in 2005, it has sold over 3.6 million copies and has been translated into 44 languages. I had the pleasure of contributing a case study to the book and being one of the core, original team members behind the movement it created. So it’s with great anticipation that I await the publication of the sequel, Blue Ocean Shift.