In the final weeks before his resignation, Pope Benedict created an official twitter account.  And last month The Vatican was present at South by Southwest, the preeminent gathering of the high tech community where Twitter was famously launched ten years ago.  Just what is the link between these two seeming opposites: A two thousand year old institution and cutting-edge social media platforms?

There is nothing quite like humor to illustrate points you want to make.  In his show on Comedy Central, comedian Nathan Fielder seeks out entrepreneurs and gives them absurd sounding ideas to galvanize their businesses. It just happens that many of his schemes perfectly capture the 3 key principles of The Slingshot Framework. Here is one humorous example.

Most companies face a very uncomfortable strategic dilemma:  Stick to what you’re good at or jump into something completely new.  In this short video, I address how The Slingshot Framework enables you to bypass this trade-off and pursue 3 levels of ‘blue waters’ simultaneously:

In February, Calvin Klein unveiled its alluring Fall 2017 collection during NYC Fashion Week, once again affirming its status as a pioneer of the fashion community.

Looking beyond the core utility of your product or service will lead you to discover all kinds of new ways to serve your customers, potentially taking you into completely new market spaces. This is the lesson we can learn from a bag of chips.